Clear and simple

John Steinbeck. Pulitzer prize winning author read by
millions said “When I started out, I was certain that
everyone else needed to meditate. If you were not into
spirituality you were less enlightened than I was. This
was my ego getting in the way. People need to come to
their own conclusions in life.”

Kurt Vonnegut. Another successful author with
impressive credentials said “Hate is an effective tool.
Hitler resurrected a defeated, bankrupt nation with
pure hate. Unfortunately, hatred is about as
nourishing as cyanide.”

Albert Einstein. Thought by many to be reasonably
intelligent said “When you are courting a nice girl an
hour seems like a second. When you sit on a red hot
cinder a second seems like an hour. That’s relativity.”

Simplifying complicated speech or writing benefits
more people. It is hard to create but effective. Hundreds
of words and details are fine if your audience needs it
or you are under contract for a specific number of
minutes or pages. Condensed is better to share a basic idea.

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Ken