I rented a commercial property many years ago from
a guy who told me “Business is simple. If it’s not
selling lower the price.” He was up in years. Owned
a whole bunch of properties. Knew what he was doing.
I got the same advice from a car dealer in Ohio. He had
twenty years under his belt. Fifty or sixty employees.
Steadily moved those cars out. Somebody to listen to.
A person I once worked for owned an appliance
business with five busy stores. A customer I sold things
to in the same town owned three hardware stores. Both
told me sometimes you can jump start sales by raising
the price. The idea is that customers tend to equate
higher price with better quality. Makes sense to me.
In the above examples price is the reason people are
or are not buying. There are other reasons that may
be more important. If nobody wants the item I can’t
give it away. If somebody really wants the item price
probably doesn’t matter.
I recently read that two sure fire formulas for failure
are take advice from everybody and take advice from
nobody. So if my product is not selling and I have two
opposite pieces of advice what do I do? Sit and watch
while going broke? Try both things? Nope.
Advice from anybody on any subject needs to be
thought out before taking action. Is my problem the
same as your problem? Are my goals the same? Is
your advice consistent with the message I’m trying to
send to others? Should I change my message? Would I
be comfortable doing it?
Advice is always valuable. I should listen to your
opinion and then decide how I feel about following it.
Knowing what you think and learning from you is a
good thing. Even if what I learn is not what you
intended to teach me.
Measure twice, cut once. Good advice when working
Think twice, act once. Good advice for everything else.
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